Bill Hulet Editor


Here's the thing. A lot of important Guelph issues are really complex. And to understand them we need more than "sound bites" and knee-jerk ideology. The Guelph Back-Grounder is a place where people can read the background information that explains why things are the way they are, and, the complex issues that people have to negotiate if they want to make Guelph a better city. No anger, just the facts.
Showing posts with label Coffee Pods. Show all posts
Showing posts with label Coffee Pods. Show all posts

Wednesday, July 3, 2019

Mike Schreiner Talks About Capitalism

The second part of my interview with our MPP deals with some of the complexities and "nitty gritty" of how he sees our society can make a transition towards a sustainable society. Leadership doesn't just entail telling us where we should be going, it also involves navigating the pitfalls and traps set out to derail our migration to the "promised land".

Mike Schreiner, Guelph's member at Queen's Park.
Image from the GPO website.

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Hulet:  I did some articles about solid waste a while back and was horrified by the upfront and brazen way some businesses were trying to confuse the public and sabotage the Ontario government's attempts to control solid waste. One example were public relation campaigns aimed at people who use coffee pods to tell them that they were recyclable and compostable---they're not. Another example involved businesses spending lots of money to install computerized cash registers that separated out disposal fees from the "cost" of the product---instead of just burying the "eco-fee" in the cost of the product. They also put out advertisements  that didn't include the eco-fees in the listed price---which punished competitors who didn't separate the fees. And---just to add a cherry on the top---got caught charging too much! Another example was where the Stewardship Councils set up by the province to reduce solid waste simply ignored the reason why they were created in the first place and instead produced a report that suggested recycling could be cheaper if garbage collection was privatized.  

In light of all this "jiggery-pokery", I have a question for you. How do you think the Ontario government would be able to "house train" business? The system I refer to above---eco-fees and Stewardship Ontario---were attempts by both Conservative and Liberal government to use "market mechanisms" to make solid waste reduction part of their design criteria. Instead, they just played political games and sabotaged the system. You're a business person, how would you deal with this Tom Foolery?
Schreiner:  Yeah, good question. 
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Indeed, this is a very big issue.

It isn't just about solid waste issues either. Capitalism just doesn't play nice with either science or the public good. And contrary to what many people might think, there is almost always no government agency who's job it is to make sure that businesses "do the right thing". Instead, more often there are rules that say that businesses should hire consultants to do the research and then send the results to a government agency to look at. And, as a recent article in the National Observer points out, there is a conflict of interest inherent in that relationship that can result in pressure being put on researchers to "fudge" the results in a way that benefits the company at the expense of public interest.

One of the very first articles I ever wrote---for the Ontarion, in 1978---was about an investigation that was then going on in the USA into a scientific business named "Industrial Bio-Test Laboratories". It turned out that this company had done the "safety tests" on a huge range of different chemicals for various corporations and had often "fudged" the results in order to make sure that things got on the market, whether they were really safe or not. This included some of the most widely used farm chemicals, ones that my family had routinely used when I was a child. I was enraged to find out that scientists would lie about how safe something was in order to protect their jobs---and that the government had set up a system that was based on this insane conflict of interest. But as the article in the National Observer points out, this problem continues to this day.

Schreiner is just talking about the use of market-based solutions to control large amounts of relatively benign waste. But exactly the same issues apply to the greater issue of how businesses interact with any government regulations. That is, they have a tendency to take them over. Indeed, the phenomenon is so common that it has it's own name in academic research: "regulatory capture". So when you read what follows, remember that some of the issues that Mike identifies don't just apply to cutting down on solid waste, but also things like protecting salmon spawning beds and keeping toxic chemicals out of the water supply.

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One of the things is to design "rules of the game" that enable businesses to profit from "doing a good thing" and have enough "sticks" in place to push them along to do the right thing.  
Part of the problem with the way a lot of market mechanisms are designed---cap-and-trade is an example, Stewardship Ontario is another---is we make the market mechanisms so complicated, and so dependent on industry running them that they don't actually become market mechanisms.  
I think that this happens because government is afraid of "laying it on the line" with people , or, being brutally honest with people who try to hide things. So Stewardship Ontario was a way to try to hide waste management fees and costs. Cap-and-trade is a way to try to hide carbon pricing. 
One of the reasons I've always promoted individual producer responsibility is to get away from this whole industry-led bureaucratic apparatus like you had with Stewardship Ontario. You just say "industry, you're responsible for the cost of the waste you produce" and those businesses that don't produce that waste will have a competitive advantage in the marketplace.  
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Schreiner is raising an important point here, one that readers should understand. The current system we have with regard to solid waste (amongst a great many other things) is "industry-wide". Businesses form groups---like the "Stewardship Councils"---and they make collective decisions about how they should deal with a generic problem, such as solid waste. That's where regulatory capture takes place. "Individual producer responsibility" is very different. Mike's suggesting that instead of assigning a cost for a generic thing, such as "litter", and asking for the entire packaging industry to come up with a solution (eg: the Stewardship Ontario model), each individual business should have their own individual price associated with their part of the litter problem.

Consider the following scenario. After a particularly "festive and vibrant" Friday night in the city of Guelph, the downtown early-morning cleanup crews decided to do an audit of what gets left on the sidewalks---what percentage of chicken bones, styrofoam clamshells, half-eaten poutine, etc. Using this information, the city then ascertains what percentage of the clean up budget has been spent cleaning up the mess left by customers of which particular business. Then each of those establishments gets a clean up bill, but the amount varies widely based on what percentage of the mess came from their particular business. If this were done, the business models that create the most mess might find out that when the price of cleaning up is subtracted, they actually lose money. At that point, solid waste becomes part of the "design criteria" when each owner is creating a business plan.

The two points he is emphasizing are that businesses need to be individually identified (through the garbage audit), and, there should also to be significant individualized penalties (ie: the variable clean up bill) assigned to individual companies that will cause enough harm that it forces them to change how they do things. 

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From my perspective, the way to sell this to tax payers---and the government hasn't done a very good job doing this---is to be really clear that you are paying for waste right now in your property taxes. A huge portion of property taxes are dealing with waste, and waste management. So essentially, you as a tax payer are footing the bill and giving businesses an incentive to reduce the waste they produce.  
People mention "tax payer revolts"---I think people should revolt against having to pay for industry's wasteful practices. If we actually had full individual producer responsibility laws that, they would produce the incentives to reduce waste.
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This raises a good question. Just how much does Guelph spend on solid waste?

It's not a simple thing to answer. If you've never looked at a city budget, you might be surprised how complex it is. That's because it is possible to organize information in a lot of different ways. For example, many things the city manages are not paid for through taxes, but instead through revenue. The fees we pay for water and sewer, for example, are not taxes but monthly business fees---just like electricity. That means that this doesn't get included in the "tax-paid" part of the budget. More revenue comes through federal and provincial grants. Also, the budget separates out capital expenditures (eg: new buildings) from day-to-day costs (eg: paying the janitor that cleans the floors). As well, much of the budget is designed to aggregate things like labour costs under one heading instead of separating them out into separate departments.

Topping all of this off is the fact that budgets are obviously written in a hurry by people who's primary skill set isn't being able to express themselves clearly and precisely to the general public. Municipal bureaucrats also speak their own bizarre language that can be tremendously hard to understand. To cite one example, I spent quite a few minutes trying to figure out exactly what a "growth vehicle" is in one section---I think it might be a new garbage truck, but I could be wrong.

Solid waste can be particularly thorny to develop a figure for. Consider the following complications:

  • a significant fraction of the waste produced is dealt with by commercial and industrial institutions that have their own private solid waste contractors that by-pass the municipal system
  • there are user fees for people who drop off their own materials---so it isn't all tax-funded
  • recycled materials are sold on an extremely volatile spot market that means that from week to week the city has a wildly varying revenue stream that they add to the operating budget
  • Stewardship Ontario is already paying a significant fraction of the operating budgets of municipal waste systems
  •  the cost of "dealing with waste" isn't just a result of dealing with garbage that's been placed in bins and waiting at the curb---it also involves people in other departments (and other parts of the budget) doing things like picking up litter 

I tried to come up with a number for Guelph, but gave up after fighting with the budget document for about an hour. It isn't that important to the issue at hand---especially as Schreiner is a Member of the Provincial Parliament (MPP) instead of a city councilor. Suffice it to say, the number is significant. But the problem with coming up with a real number is part of that "transparency" thing that our MPP is talking about.

I could be argued that trying to figure out what particular business creates what particular fraction of environmental destruction would be far too much work. That's generally the reaction when people propose things like that. From the point-of-view of management there is some truth to this. But with modern computer technology it really shouldn't be that hard to do the odd audit for things like garbage pick up to find out exactly where the garbage is coming from, and charge businesses accordingly.

Where the real problems would lie, I suspect, would be in the realm of governance. Businesses are parts of interconnected webs of commerce and regulation. Create a new regulation on one node in this structure, and results propagate across the entire system. For example---to continue with the example of downtown pickup after an night of "rich and vibrant" activity in the downtown core---some of the businesses that create the filth are franchises. That means you aren't just dealing with the individual business, but the head office. Even if you have a rare independently-owned and operated business, they often have contractual agreements that lock them into buying specific products in exchange for a better price. Margins can be very tight, and a slight disturbance in "the Force" can make the difference between success and failure.

The old law saying that all beer in Ontario had to be sold in exactly the same type of bottle was a wonderful example of how a sustainable society could be organized. Yet it fell apart after Canada liberalized trade laws with other countries. It was simply against the law for the province to legislate packaging that seemed to give an "unfair advantage" to locally-produced beer. It is still against the law, and I would suggest that similar problems would come into play if Ontario tried to bring in "independent producer responsibility" and tried to make it the foundation of government policy.

The reason why it could work in the past but was legislated out of existence was because of a profound change in technology that led to a profound change in commerce. I once met an old economics prof who told me that when he was young he had an exam question that asked "Why will there never be a national beer company?" The point was that beer was a heavy, low-price product. That mean that shipping it thousands of miles would inevitably add a significant fraction to the cost, which would stop people from buying their suds from anyone else but local brewers.

It was exactly the same with several commodities: beer, soda pop, milk. This mean that there were no national bottlers, which meant that consumers were close to the bottling plants. This made it easy to have returnable bottle laws. The trucks were already going to the stores and homes to drop off the milk, pop, and, beer---why not have them pick up the empties and bring them back at the same time? But once the interstate highways, giant transport trucks, and, cheap diesel fuel came along, you could ship heavy, low price commodities long distances and still stay in business. (Bottled water is simply the latest example of this general process.) All the local soda pop producers, dairies, and, breweries went under, and so did the refillable bottle laws with them. There was a fundamental change in the economic ecosystem, and the laws followed suit.

This isn't to say that individual producer responsibility is a bad idea. It isn't even to say that it shouldn't or can't be done. What I am pointing out, however, is that it is a radical thing to suggest and do. It's also important to remember that governments do radical things all the time. For example, the excellent road system that allows transport trucks to move beer across the continent didn't exist at the end of WW2 (that was a conflict run on railroads.) The government decided to spend a lot of money creating them and in the process dramatically changed various aspects of the existing economy. In the same way, creating a system of "independent producer responsibility" would also be a big, radical, disruptive thing for the government to do---but it could do it. And it would also make radical changes to the economy. 

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I recently went to a panel discussion where an academic and Adam Donaldson joined several people who'd worked at the old Guelph Mercury to discuss local news. One thing that I kinda gagged on was the nostalgic blather about the "halcyon days" of working for the old Merc. I was an outside observer of the paper since the late 1980s, and by the time it folded it was a wan shadow of itself. And most of that couldn't be blamed on the Internet or Google---it had been looted by various "media empires" long before they came along.

The event did get me thinking about what this blog is all about, though. I'm obviously not doing straight reporting. Indeed, even when I try to just do traditional reporting---like this interview with our local MPP---things quickly degenerate into something else. The thing is, however, I would feel like I was only doing part of the job if I just hammered out quotes from an interview. I want to explain context. And that involves looking up facts and expanding the argument as best I can so the implications become explicit for the reader. I can only assume that that's not something that is taught or encouraged at journalism school---because so few reporters ever do it.


That means that I'm trying to do something more than just recreate the sort of reportage that you used to get from the Mercury---even before the junk bond artists looted it. If you think that this is a good thing, then why not subscribe through Patreon or PayPal? 

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Hulet: So it's not just the fees, it's the transparency as well?
Schreiner: It's the transparency and the simplicity. Part of the problem with things like Stewardship Ontario was that it was a bureaucratic entity that we just pay some money to so we don't want to think about solid waste as a business---and you guys just minimize the amount of fees we're paying. 
And that "quote", is a "market mechanism"?????  That's not a market mechanism. [You can hear the disgust in Schreiner's voice.]
Take Tim Hortons as an example. I don't want to pick on Tim Hortons---I will because I do a lot of roadside clean-up and Tim Horton's cups are one of the things we pick up the most. If Tim Hortons actually had to pay the cost of picking-up all those cups, they'd figure out a way to reduce the number of cups that go into the waste stream. But right now they have no industry incentive to do that---they just give all that money to Stewardship Ontario and don't worry about it. 
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I wrote earlier that I couldn't find a number for how much the city spends on solid waste, but I did find one number on one particular website.

This advertisement comes from the "Adopt A Highway Inc.".
Image used under the "Fair Use" copyright provision.
We've all seen the "Adopt a Highway" signs, but I think it's somewhat useful to stop and think about what is going on. People volunteer to pick up trash that was created by businesses as part of their business model. Isn't picking up the resulting garbage the same thing as if the local restaurant asked for volunteers to wash dishes and wait on tables so they didn't have to pay hired staff?

I suspect that the difference is that somewhere in our minds most of us have bought into the idea that that it was an individual "choice" for a certain segment of the population to throw garbage out of their cars---and you can't blame the business for that, can you? But maybe you can. If all human decisions simply came down to a conscious personal choice (eg: I freely choose to throw this garbage out the window---fully aware of the implications of that choice for all and sundry), why do we have an advertising industry?

Here's a classic television advert that I believe makes my point. What exactly is it trying to tell the public---that their brand of car is the best for mowing down British soldiers? I'd posit instead that it's suggesting that there's something intrinsic to the American psyche that muscle cars appeals to. Driving fast without having to think about hitting wildlife or creating a climate disaster is what it means to be "free". So if you are a patriotic American, buy one of our autos and "stick it to" those elites who want the government to regulate all the "fun" out of your life. 



Here's another example. This Tim Horton's advert appeals to the emotions and myths that Canadians like to tell about themselves. The immigrant dad brought ideas about life over from the "old country" that he tried to impose on his son. But because of way he was welcomed into his adopted country (the white guy giving him a coffee when he first came into the rink to see his son play), he "came around" and adopted "Canadian" values.


The important thing to realize is that you are rarely going to see someone argue that saving the planet is a bad idea. What instead happens is that that ideal gets "drowned out" by some other message. For example, American "FREEDOM!!!!!", or, Canadian "Can't we all just be nice to each other?"

Several times I've been told by professional advertisers that all they do is "help consumers choose between brands", and that their pitches cannot be blamed for having a bigger influence on society. But that is patent nonsense. Businesses build themselves around a specific message such as "convenience" or "caring", and this results in mountains of unnecessary crap.  And it's also patent nonsense to think that a restaurant who's business model is based on maximizing convenience while totally ignoring the environmental consequences---and sending off people in their cars with bushels of trash---has no responsibility for those who take the next logical step and just throw said trash out the window of their speeding death wagon while they look for British soldiers to run over.

This is such a "thing" that Family Guy even did a hilarious fake ad that lampooned the way businesses create ridiculous products that only appeal to our emotions and make absolutely no sense at all. (When I worked at the University I used to have to throw out heaps of sad veggies and fruit that well-meaning event organizers would order---and which often never got eaten---because a) food means you care, and, b) we all know people don't eat enough fruit and veggies, and, c) ultimately most people don't want to eat fruit and veggies at meetings.)



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I think things like re-instituting bottle deposit return programs is an example of that. I think the Brewer's retail has something like a 98% recapture rate---because people have a nickle or dime incentive to take their bottle back. Unbelievable what a little incentive like that can do to reduce waste. 
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I fear that Schreiner is being a bit optimistic saying that the Brewer's Retail is hitting a 98% recapture rate. The figure I found was 80%, which is still pretty good. It does raise the question, however, about what is going to happen with this bottle return system if Doug Ford and his merry band of "enablers" break up the existing "Beer Store" near monopoly. Will every convenience store and grocery be willing to take on the job of paying out deposits and collecting beer bottles and cans, plus wine and liquor bottles too?

This is the nub of the issue. What we call "free market capitalism" is a very strange thing. Contrary to the propaganda that people get force-fed from a variety of sources, it is not "free". In a totally "free" situation, businesses quickly make arrangements to fix prices. As the patron saint of capitalism, Adam Smith, observed:
People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices. (Adam Smith, The Wealth of Nations, Book One, Chapter X, Part II, p. 152.)
A marketplace that's controlled by monopolies and cartels isn't really "free". The reason why we have something like a free market is through government intervention that creates a modicum of real competition.

One example of this is the way the Canadian Radio-television and Telecommunications Commission (CRTC) forces Bell Canada and the cable companies to provide bandwidth to independent Internet Service Providers (ISPs), so you can get decent service at a reasonable price. If they didn't, the only people you could buy access to the internet from would be Bell and Rogers---who would probably charge even more than they do now. (I'm a happy Teksavvy customer.)

So what Schreiner is saying is that society needs to expand the regulatory oversight of government to create a new "niche" where freedom can "invade" the marketplace---such as when the CRTC forced the "wire owners" to allow some new competition in the ISP market. As I pointed out in my hypothetical example of the downtown trash audit, there would have to be government mechanisms put into place before we could create a genuine system of "individual producer responsibility", that would force businesses to make environmental sustainability part of the "bottom line". Please note something interesting here. People often talk about "market mechanisms" versus "regulations" when it comes to developing public policy solutions, but as I've suggested above, you can't really have a market mechanism (or a "free" market at all) without introducing some pretty stringent regulations first. 

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This is probably a good place to stop and let the reader mull things over. I think this post---probably more than any other I've done---shows how complicated government policy can be. Because of the practicalities of the job, politicians have to be very brief in their pronouncements: the ten second sound bite on the news, a couple minutes at the doorstep, five minutes at an "all candidates debate". But still, they are dealing with profoundly complex issues. We voters should at least understand the difficulties people like Schreiner are labouring under as they attempt to do their job.

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Furthermore, I say to you---the climate emergency must be dealt with!

Sunday, January 21, 2018

Recycling is REALLY Difficult, or, the Curious Case of the Coffee K-Cup



Years and years ago, when I was in university, I lived in a shared house with a bunch of other guys. One day I came home from school and I noticed that our recycling "blue box" was on the curb, un-emptied. On top of the newspapers, yogurt containers, and so on, one of my housemates had dumped a bunch of rotten apples, which (of course) meant that the recycling pickup dude had passed it by. I removed the apples and brought the blue bin back into the house. I then asked the person responsible (who's nickname was "Bizarre"---you can imagine why) about the apples that had ended up on the blue bin. His answer was that "the apples should be recyclable".

Well, yeah. Of course they should have. They are now. But what Mr. Bizarre had missed is that recycling isn't just an individual choice, it's a complex social activity that requires a huge logistical network that integrates just about every aspect of our home, government, and, economy into a well-integrated web. In the process of attempting to get all these elements together, an enormous number of people are asked to significantly change their behaviour in ways that have a profound impact on their personal lives, how they do business, and, how they view the role of government. And this ain't an easy thing to do!

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I'm an environment hawk. I've never owned a car, I insulated the heck out of my house, I refuse to fly in an airplane unless absolutely necessary, etc---and even I get tripped up about what should and should not get recycled. The reason why is because what does and doesn't depends on the type of technology each municipality employs plus whether or not it makes economic sense for the city to recycle it.  It is impossible to predict whether something is supposed to be recycled or not unless you have a pretty good understanding of the local recycling infrastructure. To illustrate some of the complexities involved, consider the Keurig coffee system.

In case you've just returned from Mars,
this is a Keurig coffee machine.
image c/o Wiki Commons

I use the word "system" advisedly, because when you buy one of the coffee makers, you are making a personal commitment to purchasing the specific disposable, one-use pods that go into the machines too.

The thing on the left is a coffee cup, the item on the right isn't
a creamer, it's a coffee pod---which is the villain in this drama.
image c/o Wiki Commons
This creates a huge problem for municipalities because the pods are an order of magnitude increase in complexity for recycling as compared to loose coffee grounds. The problem is that the Keurig pod is a composite created from several different feed stocks---all of which have to go through a different process in order to be recycled.

Coffee grounds from a traditional coffee maker---
you just put them straight into the compost. 
Image from "My Earth Garden" used under "fair use" rule.


The K-Cup, on the other hand, consists of a plastic shell,
inner liner basket, and, coffee---all of which need to be
separated and sorted into different recycling streams.
(Image used under "fair use" rule, from Smithsonian Magazine,
Originally from Green Mountain Coffee.) 


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Krups Espresso machine.
Just as easy.
Image c/o Amazon
under fair use rule. 
Reusable k-cups.
What's the point? "Brew-Oro" 
re-use k-cups. Image
c/o Amazon under
fair use rule.
It is true that there are reusable "k-cups" that you can purchase for a Keurig machine, but the whole point of buying one is the "convenience" of the disposable pods. If you decide to buy a reusable pod, you would be much further ahead to purchase something like an espresso maker.  I have a simple "Krups" machine and all I have to do to load it is pour in water, spoon some coffee in the metal "pod", and run it. The cup that holds the coffee cleans by tapping it with a spoon, which knocks out a neat little "puck" into the compost bucket. No fuss, no muss, and just as convenient. My Krups cost---if anything---a little less than a Keurig to buy, and certainly the coffee is a lot cheaper than if I bought it in disposable k-cups. (If you don't like espresso, toss a shot or two in a mug and fill it the rest of the way up with boiling water, and you have an "Americano".)

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The question that the naive citizen is confronted with when they contemplate a disposable K-cup is "what to do with it?"

The first option is to recycle it. Unfortunately, as I pointed out above, it is a manufactured composite that consists of several different parts, all of which have to be separated out and sent into different streams.

It turns out that this is "a thing". Here's a YouTube video of a woman who took on the job of recycling the Keurig cups from her workplace.


And here's a handy, dandy, tool that you can buy (of course) and use to recycle those dastardly k-cups.



Once you've actually separated the k-cup into the three (or four) components of: plastic shell, foil top, coffee filter, and, coffee---then the citizen can separate them out for recycling. Looking at the Guelph wet dry guide to sorting your trash, it would appear that the coffee and filter paper can go into the composting stream, however, the foil lid needs to go in the garbage. And also, if you don't wash the cup assembly, it should go into the garbage too.

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But wait! There's an added complexity. K-cups are small, which is a problem because it is difficult to separate them out of other parts of the recycling stream. In the words of the past Executive Director of the Municipal Waste Association (and all-around good guy) Ben Bennett,

Although the various components that make up a coffee pod, if separated, may be recyclable, recycling and sorting equipment is not designed to handle such small pieces. Even if new equipment were introduced, any separated material would be of such low value it would not justify the cost.

"The Coffee Pod Dilemma", Ben Bennett, April 2017, Municipal World, p-12 

Of course, all this complexity is not really an issue to the companies making the k-cups. They know that their customers will gladly disassemble all their products, sort them into different streams, and, municipalities will gladly set aside a fraction of people's taxes to pay for the complex sorting machines that are needed to carefully sort out these tiny pieces of plastic. In fact, they have provided a YouTube video that explains how how simple the process really is, and have given a firm timeline for when all municipalities in Canada will have their machinery in place to do the job! (I especially like the sorting machines that they have designed that sort all the different plastic types into their respective streams. Isn't technology wonderful?)



I hate to rain on the Keurig parade, but the animated plastic sorting system that you see in the above video is not quite exactly how stuff is sorted at the Wet/Dry facility in Guelph. (Fast forward to slightly after the one minute mark, if you are in a rush.)



As you can see, there are no groovy magical machines that sort a bunch of garbage into different streams---paper, plastic, glass, etc---instead there are just a bunch of poorly paid people trying to keep up to a fast conveyor belt. Moreover, the same process is used to separate plastic items into different streams. (If you don't know what I'm talking about, look at the bottom of a plastic item and you'll see one of these logos.) If you mix up the different types, you contaminate the feed stock and this dramatically lowers the value of the reclaimed material.


Yup, that's right. There are seven different categories of plastic
that need to separated from one another. And, it's done by hand.
Now toss in tiny Keurig cups and see how efficient the process gets.
Image used by "fair use", from "Eartheasy". 

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We interrupt this detailed and depressing deconstruction of recycling as a complex social phenomenon to insert a venal plea for money! Yes, being a journalist is work. And in order to ensure that people actually create information that allows citizens to make informed decisions during elections, there needs to be some positive feedback mechanism for people to reward the "creatives" who do the research and writing. Luckily, we now have "Patreon", which allows people to make small payment subscriptions to bloggers who are trying to fill the void left by the decline of mainstream newspapers. (Thanks Susan for your monthly pledge---you are awesome!) You can also leave a one-time donation. Both options appear on the right hand side of the page. If you can't afford to pay even as little as $1/month, that's OK. You can also help by sharing the the "Back-Grounder" link on social media with your friends. Now back to our main event!

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I hope that I haven't lost anyone with my exhaustively detailed exposition about why it is ridiculous to suggest that people will be recycling their Keurig pods. Even the industry can understand the problem, so there has been another initiative, one that suggests that there is a composting k-cup, one that you just toss in the green bin and which then breaks down into plant food. That sounds ideal. Instead of separating the plastic bits into separate streams for recycling. All you have to do is toss the used pods into your green bin.

Three years ago there was a public relations flurry in Guelph about the "composting" coffee pod that had been developed at the University of Guelph.


The problem is, however, that just because something can be composted under ideal conditions in a system designed for this sort of item doesn't mean that the specific system that any given municipality uses to compost municipal waste will be able to do so.

The thing to realize is the importance of velocity to composting. That is to say, some things break down faster than others. To illustrate the point, consider the difference between raw steak and beef jerky. You would never leave a steak in a jar in your pantry for even a week because it would start to rot. But you can leave jerky there for months if not years. It's the same thing with stuff you toss in your green bin. Your banana peels and apple cores are like raw steak---they break down fast. A "compostable" k-cup is more like the jerky. As you can see from this YouTube video, the Guelph composting system is quite complex and is designed to do it's job in only around 60 days. (Again, if you are in a rush, skip the first minute or so. It also refers to plastic bags instead of bins, but the process is still the same as it was back before the transition to the new bins.)




Contrast this with the definition of "compostable" that is used by the Biodegradable Products Institute (BPI). According to the good people at the Municipal Waste Association, to be certified by the BPI a product has to be degraded after 180 days, not the 60 that most municipal waste streams usually use. This places the coffee pods securely in the "jerky" category, not the "raw steak" one. And indeed, it is the case that municipalities have found that the "theoretically compostable" k-cups actually don't break down in composting systems like the one Guelph uses. This is tremendously important, because if something takes three times as long to process, the city would have to have three times the current processing facilities to "cook" the compost long enough to ensure that everything breaks down.

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Even worse, composting facilities have to take into account what was explained to me years ago as "the pajama syndrome". That is 10% of citizens will drive across the city at midnight in their pajamas to recycle their waste. Another 10% will only recycle if there is a revolver pressed against their temple and a finger is slowly tightening on the trigger. The other 80% are somewhere in between and will mostly only pay the absolute minimum of attention to the recycling process. This is why recycling programs have to be very, very simple and clear if the city doesn't want people to screw things up by tossing the wrong stuff in the streams. And putting out different brands of k-cups, advertising them as being "recyclable" (when they really aren't), or, "compostable" (when they really aren't)---both of which look almost exactly the same---is just asking for trouble. This is because the plastic cups will get into the compost and screw up the compost quality, and, the composting cups will get into the plastic stream and screw up the plastic feed stock quality.

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The problem is that when private sector researchers are working on a new product whether or not the product can be recycled or composted using the existing municipal systems is just not one of the design criteria. And when the product moves from the lab to the point where the public relations and advertising people start touting it to the general public, there is zero incentive for the company to point out this fine detail. It really doesn't matter at all to the company if the product actually does cut down on waste---the real utility of being "recyclable" or "composting" resides in the ability of this label to convince the public that it is doing something good so they will buy that product instead of one from their competitors. This is the phenomenon known as "Greenwashing".  This isn't some sort of awful conspiracy or proof the evil nature of the people involved. It's just an aspect of the "invisible hand" of the marketplace.

And I use the phrase "invisible hand" advisedly. If you asked everyone involved in the process of trying to confuse people about whether it is a good idea to promote disposable coffee pods, you would probably find some sort of compelling narrative about why what they are doing is a "good thing". The researchers in the laboratory are trying to come up with innovative processes that might eventually be useful---even if they are exaggerating now. Certainly, the money that comes from the private company helps fund the education of grad students. The people writing the press releases are probably trying to keep a good job that they need to pay the mortgage and student loans. And the guy who runs the company that sells the coffee pods is probably trying desperately to keep his company afloat in a tremendously cut-throat market. (A lot of business people really feel a sense of obligation towards their employees and investors, and if they don't keep the profits rolling in they know that they will have to lay people off and lose people's life savings.)

So each person involved in this change has a tremendous personal pressure to "accentuate the positive, and negate the negative", which means that the actual truth of the matter---that there is nothing even remotely "environmentally-friendly" about these coffee pods---just never really gets said. None of these people have decided to be like Shakespeare's Richard the Third and "make good their evil and evil their good". They just realized which side of the bread was buttered and followed the line of least resistance. This isn't surprising---that's how one gets and keeps these sorts of jobs. That's not a conspiracy, or even real malfeasance, it's just how our economy works. The problem is that competition (the "invisible hand") forces people---even if they have the best of intentions---to do things that are against the public interest. So it's important to understand that Capitalism, the "free market", or whatever you call it, has a direct interest in subverting recycling programs, and it will do it every chance it can. 

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This really shouldn't be a huge surprise to anyone. After all, whenever any new technology has come onto the scene there has been a "time lag" between the invention exploding onto the society and government realizing that there needs to be some sort of regulation to keep the "invisible hand" from strangling the citizenry. We have a huge web of government regulations and agencies that keep businesses from poisoning, electrocuting, blowing up, etc, ordinary Canadians. These social constructs are at constant war with the free market as business people try to convince governments that these regulations are just "mindless red tape" that get in the way of them making "an honest buck". Eventually, the federal and provincial governments, plus international treaties will reign in the power of corporations to create huge mountains of trash. (I have no doubt that this is coming. For example, Brussels has recently "declared war on plastic waste".) But before they do, municipal governments will be stuck cleaning up the mess left behind by the "miracle of the free market". 


Without regulation to control the creation of garbage, this is our future.
So, we will have regulation---eventually.
Photo from Phys/Org under fair use rule. 
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My take away from all the research I've done for this article is that the people who manage the municipal recycling programs are placed in an almost impossible situation. They don't control the laws governing packaging---those come under the jurisdiction of the federal and provincial governments. They don't even control the laws that govern advertising, so they can't stop marketing campaigns that confuse the citizenry about what does or doesn't go into the blue or green bins. They just get stuck with a bewildering array of products and materials---both new and old---that they have to figure out how to keep out of the landfill. Managing a municipal recycling system is insanely difficult and it would be a miracle of miracles if a city were able to consistently do so with both a high rate of recovery and keeping within a modest budget. So remember this fact when you hear people complaining bitterly about the Guelph wet/dry. 

I have plans for future articles on this subject. My next one will hopefully be about how the spot market for recycled materials and a recent decision in China has impacts on the Guelph wet/dry.